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Voice-over

The significance of customized commercials for a region-specific audience

Advertisement is considered as the most critical marketing tactic used while running a business. It is the most powerful medium to promote your products and services among your target audience. These days, multi-lingual or vernacular advertisements are everywhere. Many companies are opting for native advertising to woo their target audience. But what exactly it is? …

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Radio advertising continues to gain traction in 2019-2020

Radio has been one of the biggest players in the advertising industry for almost a century. Besides providing entertainment to the listeners, it is the oldest and most cost-effective way to reach your existing and potential audience. No other medium can reach such broad target groups as radio can. Thus, many big and small enterprises …

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How to Avoid Voice-over and Dubbing Pick-up Sessions?

After a multi-lingual voice-over project is recorded, you are off to celebrate the accomplishment. A week later receiving a call to edit a line or dialect requires an additional recording session. It is crazy, problematic and dreadful to record the minor edits all over again. Technically this is called a voice-over or dubbing pick-up session …

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What is Automated Dialogue Replacement (ADR) in Dubbing?

Automated Dialogue Replacement (ADR) is a process of re-recording the dialogue in a studio to change or improve the quality of the dialogue that was recorded on the set. It is usually done after the filming process to replace the previously recorded poor-quality audio with a better-quality recording. In India, the ADR process is simply …

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Difference between a Dubbing Artist and a Voice-over Artist

The dubbing and voice-over industry is growing at exponential rates. Nowadays, many organizations want to access a wider audience, thanks to the growing consumption of videos on low-cost platforms, like YouTube and Facebook. This has further increased the demand for dubbing and voice-over artists, depending on the type of audiovisual content. Both dubbing and voice-over …

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5 Voice-over warm-ups to enhance your voice to perform at its best

As a voice actor, you must have struggled with finding the right warm-up exercises to enhance your vocal range and abilities. Vocal warm-ups are essential to activate the different resonances, registers, and tonalities of your voice and deliver a smooth performance in front of the mic. It also ensures a healthier voice and prevents vocal …

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